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XCEPT attains the famed Silver A' Design Award

Como, Italy, April 21, 2016 /DESIGNPRWIRE/

A' Design Award and Competition is proud to see that the interface work NIKE MOBILE TRUCK by XCEPT wins the notable Silver A' Design Award at Interface, Interaction and User Experience Design Award Category.

Interface, Interaction and User Experience Design Category Silver A' Design Award Medalist

A' International Design Award and Competition is pleased to announce that the interface work Nike Mobile Truck by Creative/Artistic Director: Chris Cheung Hon Him, Code Visualist/Creative Technologist: Jason Lam Chi Fai, Technical Director: Jeff Wong Chun Kit, Interactive Designer/Programmer: Kwan Kai Yin, Lighting Programmer: Lau Ho Chi, Cinematographer/Photographer: Wong Luk Ho, 3D Modelling: Alexander Wong, Jose Lai, Music and Sound Design: Himprovising, Interior Contractor: Wong Yu Ching, Project Assistance: Sisi Lung and has been honored with the notable Silver A' Design Award in Interface, Interaction and User Experience Design Category elected as the winner by the transnational jury members of the A' Design Awards & Competitions within a great number of nominated projects.

More information on Nike Mobile Truck

XCEPT, the lead designer of the winning interface design work Nike Mobile Truck explains “Initiated by the running shoes campaign's core message 'Let the Run Tell You Why', the installation would inspire the runners their reason of running through an innovative running experience. The design team created an immersive installation inside a mobile truck and let it stop by different targeted running spots for the shoes trialling. On beyond, the installation would need runners to drop down their reason for the run and share through social network to inspire the others.” To learn more visit at: https://competition.adesignaward.com/design.php?ID=35328

Project Members for NIKE MOBILE TRUCK

NIKE MOBILE TRUCK was imagined by Creative/Artistic Director: Chris Cheung Hon Him, Code Visualist/Creative Technologist: Jason Lam Chi Fai, Technical Director: Jeff Wong Chun Kit, Interactive Designer/Programmer: Kwan Kai Yin, Lighting Programmer: Lau Ho Chi, Cinematographer/Photographer: Wong Luk Ho, 3D Modelling: Alexander Wong, Jose Lai, Music and Sound Design: Himprovising, Interior Contractor: Wong Yu Ching, Project Assistance: Sisi Lung and

The Silver A' Design Award

The Silver A' Design Award is a prestigious award given to top 5% percentile designs that exhibits an exemplary level of sublimity in design. Entries to the A' Interface Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated interface designs are voted on pre-determined evaluation criteria to highlight only the best interface design works. In addition to reaching top international media, A' Interface Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Interface Design Awards

A' Interface Design Award aims to highlight the excellent qualifications of best interface designs and greatest interface design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' interface Design Competition is to create a global awareness for good design. Please visit the following link to learn more: http://www.whatisadesignaward.com

Relevant Website

More info could be found at https://competition.adesignaward.com/design.php?ID=35328

Released by DESIGNPRWIRE at 2016-04-21 13:58:32

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918

High-Resolution Images:

Image Credits
Image #1: Chris Cheung, Nike Mobile Truck Interior, 2013.
Image #2: Chris Cheung, Nike Mobile Truck Digital Interface, 2013.
Image #3: Chris Cheung, Nike Mobile Truck Interactive Experience, 2013.
Image #4: Kwan Kai Yin, Let The Run Tell You Why, 2013.
Image #5: Kwan Kai Yin, Nike Mobile Truck 3D Game Design, 2013.



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