Interbrand Shanghai Consumer Brand Team achieves the famed Platinum A' Design Award

Como, Italy, April 26, 2014 /DESIGNPRWIRE/

A' Design Award and Competition is proud to announce that the work Bacardi Breezer Be Bold by Interbrand Shanghai Consumer Brand Team wins the prestigious Platinum A' Design Award at Packaging Design Award Category.

Packaging Design Category Platinum A' Design Award Winner

A' International Design Award and Competition is pleased to announce that the work Breezer Be Bold by Executive Creative Director René Chen, Associate Creative Director Yolanda Tang, Designer Natalie Ng, Design Director Bono Yu, Senior Designer Vivian Chan, Senior Implementation Specialist Seven Wang, Associate Client Director Oam Martin, Client Manager Jean Chen and Motion Aaron Wan has been honored with the prestigious Platinum A' Design Award in Packaging Design Category selected as the winner by the transnational jury members of the A' Design Awards & Competitions within a great number of nominated projects.

Regarding Breezer Be Bold

Interbrand Shanghai Consumer Brand Team, the lead designer of the winning project Breezer Be Bold explains “Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.” To learn more visit at: https://competition.adesignaward.com/design.php?ID=34049

Project Members for Bacardi Breezer Be Bold

Bacardi Breezer Be Bold was imagined by Executive Creative Director René Chen, Associate Creative Director Yolanda Tang, Designer Natalie Ng, Design Director Bono Yu, Senior Designer Vivian Chan, Senior Implementation Specialist Seven Wang, Associate Client Director Oam Martin, Client Manager Jean Chen and Motion Aaron Wan

The Platinum A' Design Award

The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that exhibits an exemplary level of excellence in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. Learn more at: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2014-04-26 08:46:30

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918