Blackandgold Design (Shanghai) Co., Ltd. gets the prestigious A' Design Award

Como, Italy, April 28, 2022 /DESIGNPRWIRE/

A' Design Awards is pleased to share that the project Nestle Mr. Banana by Blackandgold Design (Shanghai) Co., Ltd. has been awarded with the famed A' Design Award at Packaging Design Competition Category.

Packaging Design Category A' Design Award Winner

A' Design Award and Competition is proud to see that the project Nestle by Creative Director: Yang LI, Designer: Yu KANG, Designer: Junjun SHENG, Managing Director: Lei ZHANG, Strategic Planner: Xincheng ZHUANG and 3D rendering: Jianhui CHEN has been announced as a winner of the famed A' Design Award in Packaging Design Category picked as a winner by the international jurors of the A' Design Awards & Competitions among thousands of nominations.

Details of Nestle

Blackandgold Design (Shanghai) Co., Ltd., the creator of the award winning work Nestle says “Mr. Banana is coming back after retreating from market for over 10 years. The new design alters its way of expression from Rock to Rap to attract young consumers. A pair of sunglasses becomes the visual hammer for packaging and creates a powerful impact in fridge. There are different phrases, one character of which is replaced with the homophone Jiao (meaning banana in Chinese), on each packaging to resonate variant consumers' attitudes towards life. Ideally, consumers can select the packaging, hold it, take selfie and upload it to social media to create a social buzz.” Learn more at at: https://competition.adesignaward.com/design.php?ID=128449

Team Members for Nestle Mr. Banana

Nestle Mr. Banana was made by Creative Director: Yang LI, Designer: Yu KANG, Designer: Junjun SHENG, Managing Director: Lei ZHANG, Strategic Planner: Xincheng ZHUANG and 3D rendering: Jianhui CHEN

The A' Design Award

The A' Design Award is a prestigious award given to top 20% percentile designs that has accomplished an exemplary level of perfection in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by a grand jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the very best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. To learn more visit: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2022-04-28 21:45:24

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918