Rüya Akyol, completed her education at Istanbul Technical University, Politecnico di Milano and Domus Academy with honors in Industrial Design and Communication Design. She worked with Claudio Bellini in Milan and Philippe Starck in Paris as a designer and studio director for many years before she established her own practice. As a Milan based designer and consultant, she provides product, furniture, and spatial design, as well as brand identity and art direction services. The holistic design approach that she embraces, creates homogeneous and clear brand identities. The designer's style is a synthesis of contemporary Italian and minimalist Scandinavian.