LOFI Collective is an art toy designer, who obtains the motives from music. LOFI is expanding LOFI's extent of expression of the theme, reaching to illustration, animation, potteries and so on. LOFI's representative series are such as "Karma Series" inspired by 'Karma police' by Radiohead and "Sunny and Cloudy weather shop", comprising of characters relating to wethers and emotions, motivated by 'Why does it always rain on me' by Travis.