Bianca Elgar is Founder and Artistic Director of the brand. She is passionate about art and textiles and works as a designer from her Oxford studio. What started off as a straightforward capsule collection of clothing has grown exponentially and she is now adapting her designs to create statement pieces for interiors and lifestyle. “I’m motivated by the various ways in which good design impacts on our lives. A well thought out, durable design can become a treasured heirloom. I try to create pieces which will be loved and will last. This approach to thoughtfully designed and curated products will have an impact on helping shape the future of fashion. As they say, fashion fades but style lasts forever."