An important element of this design was to bring out the appeal of the materials used. The main material used was western red cedar, which is also used in their first store in Japan. As a way of showing the material, Riki Watanabe stacked up a mosaic pattern by piling together pieces one by one like a parquet, making use of the essence of materials uneven colors. Despite using the same materials, by cutting them out, Riki Watanabe was successfully able to vary the expressions depending on the viewing angles.

With a focus on interior design, Riki Watanabe work spans across a wide range of professional fields such as creative direction and branding. Utilizing the knowledge and multifaceted perspectives that we have cultivated through designing commercial spaces, hospitality spaces, exhibitions, products, and other genres, we design in consideration of the way places should be, the experiences that can be gained there, and the flow of time. For Riki Watanabe, design is not only to create new values, but also to discover the beauty and value that already exists, and to create something that will be passed down and evolve, even if the shape is old.

With a focus on interior design, JOKE’s work spans across a wide range of professional fields such as creative direction and branding. Works by the JOKE include a diverse range of products, from commercial space design, Hospitality space design, exhibition space design, product design, spatial installations.