The Steel City is a stylized model depicting the steelworks of the future. It consists of semi-transparent acrylic models placed on a led-wall, which serves as a screen for demonstrating various use-cases by literally making the Steel City glow: when selecting one of the scenarios at the terminals, users trigger animations which visualize the processes and work-flows of the steel plant in a firework of light and color projected through the acrylic models on top. The whole experience is extended by a professional layer of information, accessed at the terminals via a unique haptic interface.

Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights. Markus Pargfrieder is CEO & Founder of Responsive Spaces and has over 20 years of experience within the field of digital media and innovative technology.

Primetals Technologies Limited, is an engineering and plant construction company for clients in the metals industry, both the ferrous and the nonferrous metals sector. The firm, based in London (UK), is a joint venture established in 2015 by bringing together Siemens VAI Metals Technologies and Japan’s Mitsubishi Hitachi Metals Machinery (MHMM). The combined company has some 7,000 employees worldwide. Through its owners, Siemens and Mitsubishi Heavy Industries (MHI), Primetals Technologies can draw on almost 170 years of experience. Its expertise covers the entire value chain in iron and steel production, thanks to the many acquisitions made during this time. The most significant invention remains the BOF (LD) process, which is now used in more than 70 percent of steel works worldwide. Other significant processes are Corex and Finex, which rely on the direct use of coal to produce pig iron.