After the devastating earthquake of 2016, the Umbria Region of Italy required a reposition of its communications. This catalog is that journey displaying the cultural riches of unknown areas of the territory. Each of the section index pages was designed focusing on communicating that storytelling. Although mainly a photography journey of light and unseen culture, the textual part of the catalog has been treated to balance the visual story.

Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers. Based in Italy they are an independent contemporary digital type foundry crafting retail typefaces for use in digital and print applications. His work has been exhibited throughout the world and his poster designs are held in permanent museum collections. He regularly collaborates with film directors, advertising agencies, institutions, and type designers around the world.

Based in Perugia central Italy, we infuse design and technology with a human element, creating experiences that capture and expand upon our clients’ visions. Over the past 20 years, we have created and developed, integrated solutions, campaigns, and products for a diverse portfolio of brands, both in the private and public sectors, in Italy and internationally. I have developed brands, websites, mobile and tablet apps, events, documentaries, viral films, digital installations, games, retail experiences, social media channels and even found time to produce some advertising. Our work has been nominated 3 times for the prestigious Italian ADI Design Index - Compasso d’oro 2014,2016,2020, once for UI & UX and the second and third for branding and communications. In 2019 we were awarded Gold by A’ Design Award in Advertising, Marketing, and Communication Design Category by the International Design Academy. Nominated for the Designer of the Year by the IAD (International Association of Designers). Our work has featured in both design compendiums and publications and exhibited both nationally and internationally.