The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.

I am Mateus Montenegro, the founder of Montenegro Design in Brazil. A Award Winning design studio based in Fortaleza, with awards from around the globe. From the A'Design Award, Prêmios Lusófonsos, WOLDA - World Logo Design Award and the LAD - Latin American Design Award. Graduated in Architecture with a MA in Graphic and Editorial Design in Barcelona. After a decade working for some of the largest Ad Agencies in Brazil, he dedicated fulltime to design and his studio. The studio primary focus is Branding and Packaging Design. Design is creativity to resolve problems using an artistic equilibrium. Art is an expression of a feeling represent in many different ways.

INTERBRASIL is a genuinely Ceará company that works in the area of Benefits Manager. It provides benefits administration, billing, benefits planning consulting, health insurance brokerage, health risk management services, analysis and reporting of loss ratios and third-party administration ("TPA") services through one business segment: Affinity - The Company negotiates contracts with Health Plan Operators on behalf of professional associations (which Interbrasil also refers to as Affinity groups) to structure tailor-made solutions for members of these associations. The Company’s clients can save up to 40% relative to what its beneficiaries would pay for a comparable individual health plan. In addition, the Company provides exclusive brokerage services to distribute these plans directly to professional association members. Interbrasil also provides value-added services to: (1) beneficiaries, such as enrollment, billing, customer service and medical concierge services; (2) professional associations, such as outsourcing administrative services and creation of incentives to help recruit and retain members; and (3) Health Plan Operators, such as sales, billing and guaranteed payment for the first 30-days past due. The Company is the primary interface with beneficiaries, developing a direct relationship with them, which leads to high customer retention rates and creates cross-selling opportunities for other products such as dental and life insurance.