Fish & Farmer serves Beijing cuisine and Sichuan cuisine and Cantonese cuisine with highlighting the combination of color, aroma and taste where Hot and Spicy is the selling proposition. Overall design is like its cuisine expresses the brand features in Chinese style. An artistic touch on the traditional Chinese style expressed in its distinctive design, bold colors design and displaying the flaming sensation set the tone of the restaurant to realize the baking-hot feeling and display a refined elegance of Chinese dishes and environment at Fish & Farmer.

Vincent Chiang's design philosophy is simple: to achieve balance between beauty, function and cost (including environmental). Born in Hong Kong, Chiang received a degree in interior architecture at Middlesex University London and went on to work in the R&D department of Steve Leung Designers after graduation. Leaving to co-found his own design firm, In Cube Design, Chiang has been a Professional Member of the International Interior Design Association and International Furnishings and Design Association since 2008. With more than 15 years' experience in interior design and project management, Chiang's strength is in space planning. He has handled over 300 interior design projects, including the series of Shanghai PoPo 360 and luxury houses in Hong Kong. If asked which is his favourite project, his reply is always 「the next one」.

Established in 2012, In Cube Design Limited is a young and rising interior design firm. We offer dynamic and creative design solutions with full range of professional design, consultation and project management services for residential and commercial spaces, especially in Food & Beverage sector. In Cube is young but our design team is experienced and professional in interior design and project management. We also provide graphic design to formulate a comprehensive solution to client.