When drivers drive their cars, the pavement can turn into something dangerous if we do not pay attention and especially crossing the lane on the road. The Citroën C3 launches this campaign to highlight its benefit of Lane Departure System on board. The graphic design is done on a CGI platform that recreated some dangerous situations that could happen when we cross lanes during driving, made of pavement. Campaign created to demonstrate the lane departure system of the New Citroën C3.

Inbrax is a local and an independent creative agency based in Santiago de Chile. Among its scope they work for local and global clients such as: Citroën, Cummins, Cencosud, Sodexo, among others. Delivering integral ad campaigns, digital ecosystem, social strategy, internal communications and digital planning. Inbrax is 9 years old at the Chilean market and among its accomplishments are: - Top 9 at Crema Ranking 2010 by Adlatina.com. - Top 7 at WINA Festival 2016. - Top 8 creative agency of the world at bestadsontv.com ranking by Campaign Brief 2017. - Top 5 Chilean creative agency at Lüerzer's Archive overall years. Inbrax has more than 40 employees and just started operations in Peru.