The journey of the brand starts in Croatia - where the idea of MOI was born. Since then, the distinctive design of deceptive cubes has branded 15 museums across three continents. By looking at the visual identity you can feel the illusions in all its joy, and find out why every year more and more people fall in love with this magical place. Wherever in the world you enter into it, you'll learn an inspiring message - sometimes it's enough to look at an illusion to feel the magic around you.

„The world is my office“ isn’ just a philosophy for him - He takes it seriously and literally. In the past decade, he lived and worked in the UK, Italy and Croatia, currently working freelance in London, UK. In the past year, he worked on 2D & 3D animations (from pre-production to post-production), Motion Graphics animations, 3D modeling, Visual Identities etc., from 17 different places, being inspired by both the hustle and bustle of old Lisbon and the quietness of the Himalayas. Projects he works on aren’t great just because of the professional art & work techniques he employes. They’re great because they benefit from world-wide inspiration drawn from his life's journey. So, if you’re looking for a great project, come for a journey with him!

Museum of Illusions started as a unique project which soon became one of the fastest growing education and entertainment places, with locations in 13 cities around the globe; and continues to expand! This original concept was launched in Zagreb, Croatia in 2015 and quickly become a recognizable brand and leading attraction in each city where it is launched. Museum of Illusions offers interactive, immersive and fun experience for children, parents, couples, grandmothers and grandfathers – a perfect, unusual and exciting place for all generations. «Amusing and awesome tricks will teach you about vision, perception, the human brain and science so it will be easier to perceive why your eyes see things which your brain cannot understand.»