Changyu is a prestigious winery brand in China with history of over 120 years. Changyu Cellar Storage is a new series of its brandy products. We extracted a main visual element from the brand’s founder, Mr. Zhang Bishi, into an eye-catching capital letter of Z on the bottle, which stands for both the founder and the brand, uniquely featuring its insight of history.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Changyu is a prestigious winery brand in China with history of over 120 years. Zhang Bishi, started his winery in Yantai. He imported half a million plants from the USA and appointed the Austrian consul, Freiherr von Babo, as his winemaker. Today the company is by far the biggest in the country, with a turnover of nearly US$800 million. Changyu Cellar Storage is now a new series of its brandy products of 2019.