The straw Korean name is BBALDE. This logo design symbolizes the shape of the straw that sucks information from all directions. This symbolizes collecting customer information from various shopping malls, collecting them in one place, and using them conveniently. The symbol of the BBALDE, when viewed from the top of the cup, is a symbol of 9 different shapes in which the straw is inserted at an angle of 45 degrees from various directions including up, down, left and right.

The designer Cho Hee-ok is sometimes as crispy as a cookie. She is sometimes fresh and juicy like fruit. She is sometimes dignified. It is a person with various colors. She refuses to be one color. She is a designer who knows how to transform herself into a place and situation. She usually likes pen painting and enjoys imagination. She has been dreaming of being a designer since she was a child. Her designs are witty and generally warm, seeking simplicity. She loves to studying design (dreams), black orange (fixed idea), hips (always a lot of people), mind-reading machine (life to understand heart and mind to understand each other), 1 second time machine (A life that knows how to apply it), running dolls (sincerity and seasoned life), pictures (a tool of dream realization), a sketch of a young day (always a life that does not lose the passion of youth). It is a designer who is devoted to the dream tool, the present challenge and to do the best by the passion and the sincerity to lead the future to the success through the challenge. She is a dreamer. She is who loves to share each other's minds.

Joseph Dale Company is a company that provides shopping management apps. It processes the big data and builds the service based on this. 'BBALDE' collects purchase information of various shopping malls into one, minimizing user's hassle and confusion, and offering a variety of functions to enjoy wise shopping. The function of collecting shopping history, the real time delivery tracking function of order goods, the function of accumulating points collected from the shopping mall and accumulating them, the function of simply processing the product reviews or product inquiries after purchase, The more than more users, who enjoy frequent shopping, the more effective the 'BBALDE' will be.