Puls is freedom. Desires for change are permanent and more and more fast. How to be agile, capable of transformation, but also sustainable, creative, while offering great freedom? Puls is a desk to work alone or for two, but it's also a bookcase, a bench, a meetings table, a windscreen, an office partition, shelving units, a cabinet, a support, a wardrobe, an valet, a workbench, etc. Puls is every one of the above and all of them at the same time. The diversity of possibilities is the mechanism that allows adaptation to all sorts of different environments. Could have said Charles Darwin.

Graduating from the Poitiers school of Arts in France, Yves-Marie Geffroy established his own studio in 2006 having held the position of Artistic Director for different communications agencies in Paris (Publicis, TBWA, Carré Noir, EuroRSCG…) Whether in art, science, nature or human relationships, he concentrates on ‘that which gives life’, the rhythmic variations. For him design is everything but stagnant esthetics, it exists only as a function of our identity, ever moving, always plural. He varies both projects and techniques: from photography to baroque wallpaper, from writing and realisation of documentaries (‘A Sky in Hell’ 52 mins) and short films to creating brand identity, from supporting visual artists as well as writers and performers. In 2016 he created the range ‘More is Different’ the first installation of which is a bookshelf inspired by the structure of a roof.

Studio Designer draws, publishes and will distribute soon Puls, as well as M.I.D. Its goal is to publish design furniture according to the meaning given by Dieter Rams: innovative, useful, aesthetic, simple, humble, honest, sustainable, finished, ecological, minimalist.