The main targets of this product are sake fanciers and eating and drinking places that serve Sake. In order to incorporate the subtle and deep character of Sake into the product, Denso designed the structure so that switches and indicators do not stand out on appliances. Just mounting it on the Sake bottle switches this device on. In order to make it blend in among traditional Sake vessels that can also be enjoyed as works of art, Denso developed two surface treatments based on Sake cups.

DENSO is world-renowned for its car parts and systems – but the company also develops a wide range of advanced technologies for home and industry. DENSO’s Life&Energy New Business Development team is focused on leveraging DENSO’s advanced automotive technologies and systems into innovative new products for expansion into non-automotive industries. Life&Energy mission is to bring to reality DENSO’s long-term plan to 2020 “protecting lives, preserving the planet, and preparing for a bright future” by introducing innovative products that will contribute to the environment and enhance comfort for daily life.