Inspired by the simple soap bubble and guided by the concept of 'Life Imitates Art', FLOAT. is a brand that designs stylish soap to create meaning and an experience for millennials, transferring qualities through aesthetics to inspire wellness. Bath time is a relaxing break in the middle of the day for many people, and this effect can be enhanced by an aesthetically pleasing soap. As non-art aspects of people's lives imitate art, a positive affect can be introduced through a visually pleasing everyday item, which in turns improves consumers' attitude and way of living.

Wang Min, who was trained in Visual Communications at the School of Art, Design and Media of Nanyang Technological University, is a Singaporean creator who is inspired by possibilities. Experimenting is the way to go when it comes to her creative process, driven by a curiosity with the merging of various elements as well as a preference for exploring different concepts and approaches. Min’s works have been featured publications such as IdN Magazine (Hong Kong) and dpi Magazine (Taiwan). Her works has also been recognised at Indigo Design Award 2018 and Adobe Design Achievement Awards 2016.

Wang Min, who was trained in Visual Communications at the School of Art, Design and Media of Nanyang Technological University, is a Singaporean creator who is inspired by possibilities. Experimenting is the way to go when it comes to her creative process, driven by a curiosity with the merging of various elements as well as a preference for exploring different concepts and approaches. Min’s works have been featured publications such as IdN Magazine (Hong Kong) and dpi Magazine (Taiwan). Her works has also been recognised at Indigo Design Award 2018 and Adobe Design Achievement Awards 2016.