A handy small book (in A6 format, 140 pages), which is a valuable educational gadget of the Impact Academyl project. The first dictionary of digital marketing terms in the Polish language on the market. Noble refined design. Aesthetic values - a product that arouses interest and desire thanks to the project. High functional values ensuring intuitive use of the dictionary, a transparent layout, high accuracy preserved in the composition of the content, PL and ENG terms are located next to each other. Post-it notes, quick access to frequently used pages. Original cover.

Impact Academy is primarily Impact Days, an international conference held twice a year. The second pillar of IA is Impact Seminars, expert meetings in a smaller group devoted to specific issues related to consumer trends, new advertising formats, and the issue of measuring online activity. The last element building the Impact Academy program are various activities and materials available online for project participants.