The Pininfarina Evoluzione website is designed in a unique and different way from how the bike industry usually makes websites. The main focus of the website is the electric bike and the design approach is simplicity and exclusivity. The navigation bar has no sub-menus which means the user can easily navigate in the content. The design avoids special effects that may obtain focus from the user. The design is clearly based on the modern communication phrase of Less is more. The Pininfarina electric bike speaks for itself which is what the design and digital communication are clearly stating.

Asbjoerk Stanly Mogensen, Global Design A Pioneer in the bicycle Industry. The designer of the ICONIC PININFARINA Evoluzione. Asbjoerk was Nominated to be the designer of the year in Europe in 2017, 2018 and 2019 by both EPDA and IAD. Designer of the year USA 2021. Asbjoerk is currently ranked number 1 in worldwide in Vehicle Design in the DAC ranking System. He is ranked number 8 overall in the World Design ranking system and Number 3 in USA overall. Previous design director of Accell Group for 15 years. Delivering strong investor insights for the bicycle and LEV industry. Based on 21 years of experience. Designer of one of the first electric motorcycles in the world the NIMBUS

Diavelo is a Danish design studio. The Creative Director Mr. Brian Hoehl is one of the most wellknow designers in the world for electric bicycles. We work for many automotive companies all over the world. Our design philosophy is to integrate parts in our design as much as possible in order to create a holistic design. Another discipline that we master is to ingrate design DNA from existing brands into new developments and concepts. Diavelo is one of the most or probably the most award winning studio in the world designing electric bicycles.