BTS is a group active in domestic as well as abroad, genuinely communicates their own storied. BTS has shown the narrative of 'Growth' through the concept or activity of each album and it represents the voice of the youth. This makes BTS’s own unique essence, 'Portrait of the youth', who bumps and falls, but finally grows little by little. BTS is defined as a big concept that encompasses every concept of album and activity changed over time from a meaning they had, and built their own identity.

Plus X is a creative partner who designs Brand eXperience. They design the elements to accurately deliver the goal that the brand pursues in the various communication points to the users and provide the optimal design solution accordingly. They are carrying out projects with experts from various fields such as BX Strategy, BX Design, UX / UI Design, Development, Motion Graphic Design and Product Design. Creating the best synergy, they have been doing wonderful project like BTS, YG ENTERTAINMENT, 11STREET, DOOTA, L.POINT, 29CM, ID FRAME etc.

Big Hit Entertainment is a South Korean entertainment company established in 2005 by Bang Si-hyuk. It currently manages the singer Lee Hyun and idol group BTS. In particular, BTS has a history of winning the brand identity 'winner' prize at the 2018 iF Awards.