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BEAMS Creative Limited Hip Valley Lights Trade show booth
Hip Valley Lights Trade show booth is Silver Design Award winner in 2017 - 2018 Interior Space and Exhibition Design Award Category.
Hip Valley Lights Trade show booth

This exhibit was an evolution of the company's gallery style. However, the exhibits circulation was rotated 45 degrees to create one path in, around, and out of the exhibit. The client is known for their midcentury designed theme parks, therefore, a modern take on a the gable roof, which included a light box, was used to signal entrance to the space. Since the design studio credits themselves as minimalist, the space was cleaned up by placing functions, such as brochure holders and lighting inside the walls, while running most electrical need through the roof's hollow pipes.

Hip Valley Lights Trade show booth
BEAMS Creative Limited Hip Valley Lights
BEAMS Creative Limited Trade show booth
BEAMS Creative Limited design
BEAMS Creative Limited design
BEAMS Creative Limited

BEAMS stands for Build Environment At Minimal and Sustainable. A multidisciplinary design house founded by in Hong Kong, BEAMS was started with intentions to bring sustainability to short term projects such as events, exhibitions, and installations. Their idea was to bring architectural practices into smaller scale projects with emphasis on minimalism. Since being founded in 2016, they have worked on interiors, landscapes, and exhibits across Asia and America.

GGE Group

GGE is a theme and attraction design group. They specialize in planning and creating branding for theme parks. Besides providing branding and personalized IP development, they also help urban plan and design parks. They have worked on large attractions around the world for clients such as Hershey's, Disney, Chimelong, and Studio City.