The project was a charity race by making use of streets, footbridges and walkways of commercial buildings, which had a relay of 8 legs to symbolize the rat race of white collars in a city. The race was designed as a mini-scene recreation of the corporate ladder from graduate to senior executive. The relay reflected the trials and tribulations of the breakneck corporate environment. Another gimmick was two large-scale fitness games in the form of a rat running wheel and a rat trap set up in the heart of CBD for the public to experience what was like a rat.
Oval Design is a communication focused creative agency specializing in spatial design and production of high-end exhibitions, events, commercial interior design and multi-media installations. Built up over 25 years of continued growth, the team comprises highly creative designers, project executives with exceptional interpersonal skills, professional consultants and contractors to provide quality one-stop solutions. Dennis Wong has led the team to successfully integrate multi-disciplinary design elements with top-notch project implementation to achieve client’s objectives and even over their expectations. The creative ideas behind the projects have reshaped perceptions of possibility and have all been delivered with passion and impeccable execution.
CENTRAL Rat Race is a race based on the original ‘Rat Race’ events in New York and other big cities of the world. Organised by Hongkong Land Limited, CENTRAL Rat Race has been held annually since its inauguration in 2006 in the Central Business District of Hong Kong to raise funds for MINDSET, a charity supporting mental health-related organisations and projects in Hong Kong and Mainland China.