With award-winning photographer Florian W. Mueller, Porsche sought to find an appropriate setting that embodies the motto of this Macan campaign, "Life Intensified". Taipei, as a vibrant city with an electrifying soul, proved itself as the ideal location where Florian produced his edgy and striking images of the Macans. Florian W. Mueller teamed up with Porsche to capture the essence of Taipei with his primary subject being the Porsche Macan S. Client: Porsche Asia Pacific Pte Ltd, Agency: KeKo Singapore, Creative Director: David Schuette, Post Production: NPIXO GmbH

Florian W. Mueller is an internationally distinguished, exhibited, published and booked photographer,. Since 2013 he is a professional member of the honorable BFF (professional association of freelance photographers and film designers e.V.) in addition to big names like F.C. Gundlach, Peter Lindbergh, Sarah Moon or Oliviero Toscani. In 2016, he joined the prestigious AOP (Association of Photographers) in London and promptly became a finalist at the 2016 Grand AOP Awards. In 2017, he was a 6-time finalist and won an AOP award. Florian's specialties are architecture, landscape, people and abstract photography. In addition to many other awards, he received a "Best of Category Award" and became a 6x finalist at the AOP Awards in London, 1st Place & 2 Honorable Mentions at the Tokyo International Photo Awards, Silver & Bronze at the One Eyeland Photography Awards, Silver & 2 Honorable Mentions at the PX3 (Prix de la Photographie Paris), 1st place & 3rd place at the International Color Awards, 3x Gold at the annual BFF Magazine, 3rd place & 24 Honorable Mentions at the International Photography 2017 Awards and a 1st Place at the International Color Awards. His work has been exhibited in galleries in Paris, London, Berlin, New York, Zhouzhou (China), Dusseldorf, Cologne, Athens, Köping (Sweden) and will be exhibited in June 2018 at the Center for Fine Art Photography in Colorado, USA. He led the first "Porsche Photography Masterclass" in Malaysia in 2017 and teaches photography and fine art worldwide.

Porsche Asia Pacific Pte Ltd commenced operations on the 1st October 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly more important to us and to support our importers. Porsche Asia Pacific supports the Porsche importers in 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam. In our office, we offer full support to our importers with dedicated people who look after all aspects of Sales, After-Sales as well as Marketing and Network Development issues. We also have a technical hotline where our importers can contact us quickly and efficiently to resolve problems as soon as they arise so that customer inconvenience is kept to a minimum and we liaise directly with the factory in Germany to ensure that our importers are up to date with all the latest product and technical information.