The focal points of the logo are the distinctive color protruding from the "i" and the letter "E." Orange has been selected to symbolize the early moments of a sunrise; a new day bringing endless opportunities and possibilities. The combination is similar to a light bulb as an idea sparks into existence. Lastly, the font edge of letter "i" has transitioned from sharp to round corners as a self-reminder that one must be willing to be flexible and adaptable during the design process.

Niehworks is founded by designer and artist Jonathan Nieh. Jonathan is passion about furniture and product design as a way to expressing the designer’s inner self. Fusing form and function by using simple lines and minimal shapes, Jonathan aims to create a playful yet elegant design to bring quality and style to our everyday items.

NIEH is a newly established graphic design studio that focuses on logo and branding design. To NIEH Creative, designing a logo is just like naming a child. The studio hopes that every logo or branding project that NIEH designed can truly represents what each company stands for, their values, passions, and dreams, just like how everyone’s names have their own meanings.