The product name of Snow Beer suggests the feeling of cool and icy. To symbolize it into a pattern, the designer created a hexogonal emblem through illustrating a snowy world, which is elaborated with the method of joint-use of graph. The designer depicts sport, travel, and nature so consumers will be impressed with the association and memory about snow. At the lower part, the mosaic process of a poetic scene, “Snow falls in Changan”, accomplishes the graphic design, which is both detailed and panoptic.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

China Resources Breweries Co., Ltd, also known as Snow Beer, founded in 1994, is company that specializes in production and management of beer. The company’s headquarters is based in Beijing, China. Currently Snow Beer owns more than 98 breweries, including Snow Beer and 30 other regional brands. 2016 the total sales of the company’s beers has surpassed 117million kiloliter, which takes up 26% share of the Chinese market of beer. Since 2011, the company’s sales volume and that of Snow Beer have both exceeded ten million tons and remained a steady increase.