The designer redefines Hao Xiang Ni, a kind of Chinese red date with the best taste at 28℃ by exploiting Cardio-id, which is a heart-like form introduced from a romantic story of Descartes and a Swiss princess in the package design. The mysterious heart-shape graph is symbolized, which means every single jujube represents a heart. The poetry illustrations reinterpret the brand tone of Hao Xiang Ni, which endows it with elegance and romance. The package is humanized to some extent in the case, which makes the product even more attractive when sold online.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Henan Zhengzhou Haoxiangni Jujube Industry Co. Ltd., founded in 1992, is one of the most famous companies of leisure food in China and it ranks top 1 in the field of jujubes product with regard to popularity and sales volume for many years. Their products are sold both online and offline, with a good reputation of quality of product. The company has over 3000 employees and went public in 2011.