Organized by the Hong Kong Trade Development Council the 2017 Hong Kong International Jewellery Fair required a design to help position this sourcing fair into a marketing show. The exhibition building’s main entrance and foyer were given to the design team along with the entry points for 3 specialized zones. To encapsulate the feeling of romantic glamour, the overall design took reference to classic Hollywood movies of glamorous leading ladies. Such as Breakfast at Tiffany’s, Funny Faces and Roman Holiday. Under the concept title Tribute to the Movie Queens.

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.