The design was focused on the Scandinavian aesthetics of minimalism and natural elements like hard metals, bronze, solid wood, stone and was united in this brand - its colors, form and other design elements. The brand identity for Ptaha was created by considering the main element of the logo - stylized bird (Ptaha, translate from Ukrainian) that symbolizes the brand name and combine with the idea and look in the same style as the company's furniture.

Roman Vynogradnyi has 10+ years of experience in UI/UX Design, Branding, Visual Design, Interaction and Product Design. He has worked for world-known companies such as Philips, Cisco, Samsung, LG, Volkswagen, Nescafe, L'Oreal etc. He enjoys creating meaningful and impactful products that inspire and make life more enjoyable. He has been involved in diverse projects including setting up online experiences for both web and mobile as well as establishing brand identities. He is a creative thinker, a fan of clean, simple design with high attention to detail.

Ptaha is a young brand of furniture designed and produced in Europe with team in Germany and Ukraine. They create furniture for home and office in Scandinavian minimalistic style. They focused on the natural elements and united them in the brand - its colors, form and other elements.