"Protecting the Spiritual Environmental" was the core philosophy brought up by Ven. Master Sheng Yen, the founder of Dharma Drum Mountain, in 1992. The concept is aimed to enhance the quality of humans, so humans are able to face reality and solve problems with healthy mentalities. The design element for the expression of visual design is focused on how lotus flowers and roots "grow out of mud yet remain pure and untainted", and based on this element, the imagery of spiritual purification is created.

Chia-Hui Lien, born in 1976 in Taiwan, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC) ,Taiwan Power Company , Kaohsiung City History Museum. She is a very good designer and has won many international design awards every year.

Tung Fang Design University─The Design Center of all project resources, mainly in the role of design and technology integration platform is operational center of gravity and the center of unity by the Foreign nexus and discuss cooperation matters, so that resources, design, cooperative mechanisms capable of facing the professional schools, so that the future can be designed Industries Center enough to hit the East brilliant brand, is also looking forward to have more resources and union practices, active campus designed enthusiasm, and strengthen the school with the outside world cooperation in space!