The main objective for this project is the creation of a fresh atmosphere, bringing a little bit of nature into the city. This idea is shown through the use of natural textures, elements found in gardens and big cities, such as bricks, demolition wood and metal sheets. For them, there’s no pattern - each store has a different format. The atmosphere is the same, but some details may vary, making sure every store has an exclusive feeling. This store, for instance, has a back wall that resembles grass, being the inserted "nature" of this project.

Outer Shoes is a shoe brand born and raised in Rio de Janeiro. Their aspiration is to allow the transformation of the cosmopolitan man into a more nature-integrated person, without losing their modernity and contemporary sophistication. The brand started in 2004 from the need to do different and they have franchises spread in almost every Brazilian state.