Abt Associates engaged Think Design for designing tool kit to reduce delay along the care pathway for Pneumonia and Diarrhea in rural Bihar, thereby reducing high infant mortality rate. The project started with a brief secondary research, followed by extensive field research and rapid ethnography. By employing optimal research tools, Think Design and Abt Associates identified specific areas of intervention along with key stakeholders for adoption. The solution is pictorial, instructional, paper based and locally manufactured, thus making it affordable and sustainable.

Since 2004, Think Design's methods powered mission critical initiatives of few of the most renown companies and brands; creating impact across industry verticals and millions of users. With its presence across five studios in India and USA run by more than a hundred design minds, Think Design envisions being one of the most widely networked design consultancies in this world. Think Design's work is in the space where customers interact with businesses: For consuming information, carrying out daily tasks, making key decisions or buying things. Think Design has powered global fortune companies and disruptive startups alike, in the domains of Banking and Financial services, Non profit and social impact organisations, New & Media companies, Defence systems, Education, Telecom and Healthcare to mention a few. Think Design's breadth is its biggest strength.

Think Design collaborates with visionary organizations to identify, build and materialize innovative products and services. With Design Thinking at the core of our practices, the products and services we design are relevant to the people who use them. We are driven by insight; we drive results. Since 2004, we have powered mission critical initiatives of few of the most renowned companies and brands; creating impact across 9 key sectors and millions of users - with a team of about 100 people across 5 offices.