It took the team 3 days to build a spectacle that would rival the colorful sailboats, other world-class sponsors and leave a lasting impression to everyone who came into contact with the brand. Conquering structural and food safety challenges, Alvalle was able to create a landmark, artistic environment that ensured visitors were intrigued to explore Alvalle’s chilled gazpacho straight from Spain and not turn their heads at cold tomato soup in a cup.