The PaperDNA M2 reader is an authentication solution to prevent counterfeit in pharmaceutical products, which is an increasing problem. The device analyzes the inherent micro topography of paper fiber pulp on a printed label to verify the products. The purpose and aim is to give the consumer a tool to assure the authenticity of the medicine intended for purchase. On a touch screen more information can be seen about the verification and the medicine. The product was developed and designed as a result of field studies in pharmacies internationally, as well as user studies and interviews.

Designs products and develops new product ideas for current development and production, but also for future products, making use of new, emerging and future technologies. Has designed transport, lighting, electrical appliances, telecom products and musical instruments, working with international design groups and development teams in UK, North America, and with companies in Asia. Was previously VP/Head of Industrial Design at Ericsson Mobile Communication, Division Consumer Products, where he initiated a new design centre and a new design line for the company's products. Specialties: Industrial Design, Innovation, Conceptual Design

PaperDNA AG is a company with headquarter in Switzerland. The founders and management team have acquired IP rights and know-how around a unique authentication technology based on a state-of-the-art optical module which was originally created for high accuracy navigation in paper surfaces. The management team jointly has considerable experience and expertise within IT and product development.