Picglaze prints photos, but finishes them with something out of the ordinary. They print on versatile and different materials, with the rigidity of the formats as a main element. The challenge of the design for Estudio Maba was to make the most of these qualities relevant on the result. Since the materials are rigid they can be sustained and form a composition. As such a sculpture with different colors and thicknesses. A product sample book that becomes a piece itself. A decorative object, further than a catalogue, this piece is volumetric design nice to see, touch and feel.
PICGLAZE AMPLIFIES PERCEPTIONS OF VOLUME, COLOUR, CLARITY AND LUMINOSITY, GENERATING A PREVIOUSLY UNSEEN SENSATION OF PERFECTION. A NEW CATEGORY OF PHOTOGRAPHIC PRINTING HAS ARISEN FROM THIS TECHNOLOGY. AFTER THE TRADITIONAL OPTIONS OF ‘MATTE’, ‘SATIN’ AND ‘GLOSS’: THE ‘GLAZE’ PRINT. The result is a crystal-clear, flexible and extraordinarily brilliant image that generates three principal sensations: - The feel of a crystal-clear image. - A certain three-dimensional character. - The effect of something having its own light. These three new attributes transcend the current concept of photography to make way for a new category of printing, following on from the ‘matte’, ‘satin’ and ‘gloss’ options. Meet ‘glaze’, the extraordinary finish that sharpens image quality to an incredible extent,also mitigating the visual defects of distortion and reflection cause by other traditional solutions, such as glass or perspex. For the same reason, ‘glaze’ printing does not require lighting to highlight the image, unlike retro illuminated elements, that substantially raise final production costs without achieving our product’s sense of perfection and naturalism, since the new system manages to ‘bring each piece to life’ independent of the surrounding light environment. In this way, HDPB system technology reduces any visual defects of the image itself or that are produced by digital printing, increasing the quality of the final photograph.