Since the identity was being designed for a digital platform, we envisaged an identity that would be more playful, dynamic and surprising to bring about the essence of happiness that the brand was based upon. Simple geometric shapes were used for the alphabets V O O T to connote an effortless, approachable brand. These shapes were infused with vibrant and delightful colour gradients to connote euphoria. Varying playful layouts of these alphabets overlapping each other gave birth to a fun brand full of surprises. One layout was finalized as a master logo that would be used on all communication

Elephant is a strategic design and brand consultancy with offices in India & Singapore. We have consistently delivered ideas & solutions that come alive as winners in the emerging markets. What makes us dependable: our experience & knowledge of Indian consumers, our eye on global trends, our co-creative approach, our effective blend of insights and innovation. Our network of thought leaders in Asia, Europe & Americas keeps us in pace with global changes. We have created effective brand & product experiences for leading Indian companies