The world’s first rowing machine to simulate the experience of rowing on water. Float Rower pitches and rolls, responding to the many movements that the rower imparts. As it slides along the monorail, the resistance mechanism replicates the movement and feeling of the boat moving underneath the rower during the stroke. The user interface displays and records the inputs, leading to improved technique, strength, fitness and endurance.

LA Design is one of the UK’s most respected and successful Industrial Design and Product Development consultancies. We continually develop our services and deliver brand led solutions that connect technology and business with people. LA Design is a well established Industrial Design and Product Development consultancy structured purposely for brand-led companies wanting to deliver successful products. Consisting of two directors and a total team of fourteen, including industrial designers, mechanical engineers, communication designer and modelmakers. LA has over 30 years experience spanning, innovation management, concept generation, product definition, production engineering, promotion and brand communication. Our projects demonstrate the impact that good design can have on business success, understanding design is a powerful competitive tool. LA Design covers many markets from Medical and Scientific through to Consumer Products. We have the knowledge and ability to harness design as a catalyst for new product development and brand support, in a way that delivers award winning solutions. Our success is reflected in our extensive client base, repeat business and numerous design awards.

Float Rower was founded by Anthony Hamilton who has a proven record in sports training development, in particular with motor racing. Anthony develops systematic approaches to physical activity preparation, leading to greater success and confidence building. His latest innovation is the Float Rower – a rowing machine that simulates the experience of rowing on water in order to deliver a more comprehensive workout and prepare the high-level rower more immersively for on-water competition.