D One is a small but exquisite packaging design for donut. Created by Jiaru Lin, the concept is to enhance the experience of eating donut. A unique feature for D One packaging is that the bottom carton functions as a container, and serves as a beautiful plate when unfold; the packaging also includes a fork in it. The materials are eco-friendly and make little waste of paper when produce. To avoid the packaging from rolling around and easy to stack on shelf, D One result in a dodecagon shaped design. Jiaru approaches a clean and modern design, which focusing on the product itself— donut.
Jiaru Lin is currently the Head of Design at Amaffi in New York. She has worked with brands such as Tom Ford, Gucci, Balmain, Louis Vuitton, Coach, ZARA, Comme des Garçons, and Maison Margiela. Her design excellence has been recognized globally, earning prestigious awards like the iF International Design Award from Germany and the A’ Design International Award from Italy. Jiaru has also served as a juror for 15 international design competitions, including the ADC Art Directors Club Awards Jury in the USA and the Indigo Design Awards Jury in the Netherlands. She holds an M.S. degree in Communications/Packaging Design from Pratt Institute in New York. Her diverse portfolio spans art direction, branding, product design, packaging design, graphic design, digital design, social media content, photoshoots, visual merchandising, event design, game design, art curating, and teaching. Certified in the AI Products and Services Design program from MIT, Jiaru is passionate about innovation, sustainability, artificial intelligence, crypto, science, and volunteering. Her love for travel and culinary exploration fuels her creativity and inspires her work. Jiaru’s boundless curiosity and passion for life are integral to her creative approach.
D One is a modern donut company based in New York City. The mission is to create 100% natural ingredients for donuts. There is currently three flavors: Classic, Chocolate, and Powdered. From attracted by the packaging, to opening the packaging, and to enjoying donut with fork and plate, D One creates a full experience with their customers, and hope people can appreciate donut more.