Nissan DAYZ ROOX is a minicar with higher body height and spacious inside for moms who would like to have sparking time at any time. Had a minor change to refresh exterior/interior designs and improved amenities and safety equipment. Moms think their own family can be energetic if they have a positive attitude, and their insight is “to keep shining through hard times and good times”. This brochure was developed under a concept of introducing the product as well as offering new perspectives (being positive about everything) which moms can obtain with DAYZ ROOX.

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.