Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

On October 1, 1908, a group of entrepreneurs led by Ernesto Günther founded the Cervecera Alemana (“German Brewery”) in the city of Cusco. A year later, the newfound brewery was bottling its cerveza premium del Perú (premium Peruvian beer). In 1939, the brewery changed its name to Compañía Cervecera del Sur (Cervesur), increased production, and expanded its distribution throughout southern Peru. By 1995, Cusqueña had established itself as the most popular beer in Peru.