・Harley-Davidson must establish a good relationship with the young adult segment, or males and females age 18-34 with low engagement with the Harley-Davidson brand, in order to gain market share into the future. ・The STREET 750 is a new model offering the riding experience unique to Harley-Davidson motorcyles in urban terrain as opposed to the open road. Its pricing is surprisingly low for the Harley-Davidson brand, under 900,000 JPY, which represents the company’s seriousness towards the young adult target segment.

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

Main business: import and sale of vehicle bodies, parts, accessories, supplies.