A light weight trail running shoe that uses innovative materials and production techniques but also builds on traditional know-how to create a new running experience. The upper is made from semi-rigid panels like a stretchy exoskeleton - robust, water repellant and breathable. It has a carbon toe cap and precisely defined flex zones. Traditional lacing is easily adjustable, the sock-like inner and custom 3D printed insole guarantee perfect fit. The midsole is thin and has variable tread inlays. Feet are well protected and supported - empowering runners to perform better.

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.

Florian Seidl is an Austrian designer with several years of professional experience. He studied at the University of Art and Industrial Design Linz, the Hong Kong Polytechnic University and the Royal College of Art in London. Currently he is working as Lavazza's design manager at the Innovation Center in Turin. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.