Giochiamo is a unit of shelves which contains a playfulness of combining them. In this current hectic world that things move fast and we need to catch up them, people want to possess something adorable and playful to comfort their hearts or something reminding of their childhood in the past. Giochiamo is a practical shelves that you can choose how to combine them, and a process of combining them itself is playful and it has an adorable looking which gives a joyful accent into the room.

Yu Hiraoka is a designer based in Milan. Born in 1988. After studying design in Japan, UK, and Italy, he started his freelance design career in Milan in 2013. He has collaborated with several design studios in Italy, and worked on projects for companies in Italy, Germany, USA, China, and Japan through collaborations. His original specialty is industrial design, but he has expanded his capabilities through diverse professional projects, such as interior, graphic, and art direction.

Yu Hiraoka Design is a fresh design brand based in Milan. It was founded by a Japanese designer, Yu Hiraoka in Milan in 2013. The brand has collaborated with several design studios in Italy, and worked on projects for companies in Italy, Germany, USA, China, and Japan through collaborations. The works cover product design, interior design, graphic design, and art direction. In 2015, Hiraoka co-founded Japanese International Design Award and works as a director of the award. Site: http://yuhiraoka.wix.com/yuhiraoka