Problem: When you wear a conventional rucksack, the person behind you can access it more easily than you. That's unnerving in increasingly densely populated cities. Solution: The RiutBag has no outer zips for safe, calm city travel; the two zips are comfortably against your back. No possibility of entry by others, no need to check your zips. It allows you, the urban rucksack user, to travel around cities calmly and confidently to work and on holiday.

Sarah Giblin founded UK urban product design company Riut in 2014. She is a one-person entrepreneur who designs every aspect of RiutBags. Riut, pronounced "riot", stands for Revolution in user thinking. This is Sarah's personal mantra, her disruptive yet positive design philosophy and the impact she wants her products to have on their users. RiutBag users are urban travelers: commuters, urban tourists and city dwellers. Sarah designs products to meet the demands of our urbanisation challenges: high density population, associated crime, stress, time pressure and fear of crime. Riut's products empower the user to feel calmer and safer in an urban context. Riut is communicative, open, honest and user focussed. Riut was built on social media surveys and successful crowdfunding via Kickstarter.

Riut stands for Revolution in user thinking. Pronounced "riot", this disruptive yet positive design philosophy built the RiutBag - the rucksack with no outer zips for calm, safe city travel. Fully funded on Kickstarter, November 2014.