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Alejandro P Figueredo Sterling Bag - The epitome of versatilit 3in1 Backpack, Briefcase & Shoulder Bag
Sterling Bag - The epitome of versatilit 3in1 Backpack, Briefcase & Shoulder Bag is Golden Design Award winner in 2014 - 2015 Fashion and Travel Accessories Design Award Category.
Sterling Bag - The epitome of versatilit 3in1 Backpack, Briefcase & Shoulder Bag

This unpredictable, clever and high-end 24-hour city bag, blends perfectly to the fast paced life style of New York City. This all-in-one backpack, briefcase, & shoulder bag is handcrafted from the finest nubuck leather and features the exclusive Zurlo fastenings that allows the straps to easily switch position, and expandable pattern design that makes the bag to expand up to 30% capacity, solving all your needs.

Sterling Bag - The epitome of versatilit 3in1 Backpack, Briefcase & Shoulder Bag
Alejandro P Figueredo Sterling Bag - The epitome of versatilit
Alejandro P Figueredo 3in1 Backpack, Briefcase & Shoulder Bag
Alejandro P Figueredo design
Alejandro P Figueredo design
Alejandro P Figueredo

My responsibilities on a daily basis encapsulate the whole spectrum of product design and development. Starting from market and consumer research, followed by concept ideation of form and function and creating mechanisms with visual communication. In the final stage of development, the modeling and prototyping of the concepts are created and minute details like, choosing a color palette based on forecasts, are refined. Next, comes the manufacturing point where I coordinate and plan production time and delivery, fixing and improving details that could simplify the production line efficiency. Once the final production prototype is completed, the closing phase begins with the execution of packaging based on the object's specific type of market. Meanwhile, quality control has to be checked and approved. Once all of these tasks are achieved the products begin shipment from their corresponding manufacturing country and with each batch, a random production sample is revised for quality purposes. And the cycle begins anew. With a new idea comes a handful of new discoveries and creativity. Developing a product goes beyond technical skills. Being curious is a second nature for me and I love discovering new materials and methods and exploring their maximum potential. My focus is to create things that can start a dialogue with people and ultimately become more than just objects, my intention is to make things that narrate a story and yet look effortlessly designed. Understanding the whole spectrum of product development has helped me become aware of the consumer's feelings and to try to make them rediscover and fall in love with ordinary things again.

Zurlo New York

Zurlo believes in going beyond fashion trends and providing intuitive and practical accessories for the fashion-conscious, professional urbanite. Every inch of a Zurlo accessory is designed with meticulous detail. Some of the unique features that set Zurlo apart are the one-of-a-kind fastenings, the exclusive and high-end nubuck Argentinean leather, and the efficient laser-cut pattern design that provides that extra space when needed the most. All materials reflect high quality, durability and cleverness. Zurlo was inspired by the fast pace lifestyle of New York City. The designer created a collection of hand crafted leather accessories that elegantly blend the casual with the professional, a trait that defines the streets of NYC.