Qi, pronounced ‘Chi’, is a unique and elegant self-heating disposable baby bottle, designed by HJC Design to provide a thoughtful and practical way to feed your baby on the go and on demand. By combining the convenience of ready-made formula with an integrated heating system Qi provides parents with the independence to maintain ritual feeding pattern with minimum hassle. An innovative design hygienically preserves ready-made formula that, with a simple twist of the base, can be safely heated to deliver a warm and satisfying feed when on the go, or in an emergency.

We are Fullform, an award-winning industrial design team, working from early concept, through to fully explored and perfectly formed products. Our process and approach are underpinned by experience and insight and driven by curiosity, creativity and engineering excellence. This leads us to solutions that are a precise balance of form and function, user experience and technological innovation.

HJC Design is a product design & manufacture consultancy based in Yorkshire, England. From initial concept through to manufacture, HJC Design create inspiring products and new brand identities that offer real value and bottom line benefit. HJC operate a full design & manufacture service, resulting in a streamlined product development process that achieves business targets and assures commercial success. Our user centered design approach is combined with manufacturing proficiency to create solutions that are user driven and value engineered. The multidisciplinary team of designers are experts within consumer, industrial, automotive, food & beverage, medical and sports sectors.