Prestigious international brand of watches Made in Italy – U-BOAT by Italo Fontana. Create a luxurious and original store that respects and transmits the brand values and its history. To emphasize the product as a "first lady" - Merge of history and tradition, convey modernity and originality - To strengthen the Brand, Creating a comfortable atmosphere in an prestigious environment that lets the customer Immerse in the world U-BOAT.

Certainly one of the most innovative Italian and international designers, creative, eclectic, multi-faceted, passionate about the Retail and Fashion world, with a holistic approach to the project and an Innovative, Futuristic, Anthropocentric vision, oriented to the involvement of emotions. Over 22 national and international retail design awards won in recent years. First Italian to win the ”Global POPAI Award“ in Las Vegas and for 2 times the ”International Store Design Awards“ Recently awarded in New York. His life is a continuous pollination by different contexts and experiences that sprout, flourish, fructify, explode to life. Before and after his studies he has cultivated many passions, from fashion to design, to car competitions, from music to motor sciences, from psychology to the psycho-physical preparation of astronauts. Stimuli with which he increasingly enriches his creative flair, combining it with the practicality and functionality typical of the Retail world. "Retail design is the expression of a long process, which starts from the analysis of consumers from market-related innovations and products in a specific historical context, from the analysis of competition to the concept and message that the brand wants to convey. Design harmonises and transforms all these elements and expresses their soul and value in their essence to create a strong emotional bond between the environment, product, customer and the brand " Fueled by a strong desire to go beyond ordinary boundaries, he brings into his projects a vision oriented to emotional involvement, to the well-being of people, anthropocentric and innovative. He is one of the authors of the book Retail Design and Marketing (FrancoAngeli publisher) and among the teachers of Poli.Design in Milan. Many publications on national and international magazines including VSMD, Retail Environments, Shop Style. Among the books: Retail Space "Small Stores" and Store Of The Year No. 21 (RSD USA). Some of his Innovative projects: Spazio Lenovo, Huawei Experience Store, Honor store, Pirelli Tire "The Tire of the Future", Dr. Fleming "The Pharmacy of the Future", New Balance Store, Pepsi Concept

Prestigious international brand of watches Made ​​in Italy created by Italo Fontana. More than 16 boutiques around the world. Europe: Firenze - Forte dei Marmi - Milano - Monte-Carlo - Kiev - Asia: Hong-Kong The One - Jakarta Plaza Indonesia - Jakarta Pacific Place - Moscow Crocus City Mall - Moscow Lotte Plaza - Manila - Singapore - Beijing - Shanghai - Bangkok - Midle East: Beirut - Manufacturing: Every single U-Boat timeplece is handcrafted in Italy by master craftesmen, dedicated to the highest level of precision, engineering and finishing, where care and attention to detail span the entire process, from the very first prototype to the final assemblage of the watch. A Made in Italy in all the details.