The design addresses challenges in paper cup recycling by introducing a novel method to create a new eco-green material called Cupcrete, developed by two sisters. It is formulated by blending cement with shredded paper cups, which are then mixed with water to form a fluid mixture. This mixture is poured into molds and left to dry, transforming into bricks, tiles, panels, furniture, and home accessories. The design offers lightweight construction and boasts acoustic and thermal insulation properties, along with reduced cost and superior environmental advantages.

Meet Samira and Sepideh, two sisters whose unique journeys have led them to excel in their respective fields. Samira, fueled by her passion for architecture, building, and product design, embarked on a creative journey over a decade ago. Her remarkable talent and dedication have seen her contribute significantly as an architect and showroom designer for prestigious fashion brands. In 2019, driven by her unwavering love for fashion, she took a bold step and launched her own luxury brand in Milan, the epitome of style and innovation. Today, as the creative director of Elenore Milan, Samira continues to make her mark, collaborating on architectural projects with esteemed companies in the heart of the fashion world. Her approach to her role is defined by gratitude and a deep appreciation for the unparalleled artistry and craftsmanship synonymous with the 'Made in Italy' industry. Sepideh, on the other hand, found her calling in the world of technology. With a background in software engineering, she quickly rose through the ranks to become a Cloud Solution Architect. Her journey began in international companies, where her expertise and dedication shone brightly. Alongside her tech career, Sepideh's passion for creativity led her to explore the world of design. She honed her skills at a prestigious design academy in Florence, alongside her sister Samira. Today, Sepideh is not only a proficient technologist but also a fervent advocate for art and design, seamlessly blending her two passions into her life's work. Together, Samira and Sepideh embody the perfect balance of creativity, innovation, and dedication, inspiring others with their remarkable achievements and boundless enthusiasm for their chosen paths.

Founded by two sisters, Heavenly stands as a testament to innovation and sustainability in the project realm. With a profound dedication to shaping a greener future, Heavenly tirelessly explores pioneering solutions to uplift our planet while addressing environmental challenges.