The redesign of The National Gallery of London brand aims to transcend the typography-only logo and enhance the institution's visibility and global recognition as a national art gallery. The new logo features a double L frame formed by seven lines, symbolizing the museum's extensive collection of paintings spanning the 13th to 19th centuries. With a mission to preserve and enrich this distinctive collection, the museum offers a unique perspective on art history.

Meng-Chu Huang is a recent graduate from the School of the Art Institute of Chicago (SAIC), holding a BFA in Visual Communication. As a multidisciplinary designer, she harbors a profound passion for leveraging branding and art direction to forge connections between people and ideas. She firmly believes in the potency of creativity as a means for effective communication and problem-solving, continually seeking innovative approaches to push the limits of design. Recently, Meng-Chu clinched the Silver and Bronze awards at the 2023 International Design Awards for her exceptional branding designs. Her ultimate goal is to bridge the gap between society and the beauty of design, fostering greater appreciation and engagement with the creative process.