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Menghao Zeng Xuannao Master Cha Brand Identity
Xuannao Master Cha Brand Identity is Silver Design Award winner in 2023 - 2024 Graphics, Illustration and Visual Communication Design Award Category.
Xuannao Master Cha Brand Identity

Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.

Xuannao Master Cha Brand Identity
Menghao Zeng Xuannao Master Cha
Menghao Zeng Brand Identity
Menghao Zeng design
Menghao Zeng design
Shenzhen Chushan Design Culture Group Co., Ltd.

Chushan Design a Full-Stack Brand Strategy Service Provider, is professional brand innovation agency in China. With "Growth Services" as its core strength, it utilizes Stanford University's Design Thinking to assist enterprises in achieving growth in both brand and product capabilities. Its main services encompass the entire chain, including Directional Insights, User Empathy Research, Product/Brand Design Definition, Collective Intelligence Creativity, and Implementation of Product Development.